Experience

What I make, the tools I use, and how a project runs from first idea to final files.

Services

Primary logo, secondary mark, monochrome variants, responsive icon formats, vector source files (.AI, .EPS, .SVG), and print-ready exports.

Book, album, or magazine cover layouts, bespoke vector graphics, editorial illustration, and hand-drawn sketch-to-vector conversions.

High-speed concept generation, photorealistic lifestyle mockups, texture development, and rapid creative direction testing.

Type hierarchy setup, color palette psychology, apparel and tag mockups, packaging layouts, and brand visual guidelines.

Discovery & deconstruction
I take your rough idea, mood references, or napkin sketches and break down the core identity and audience.
Sketching & concept exploration
Pen-and-paper iterations, custom letterforms, and structural drafts test balance and hierarchy before final software.
Vector execution & AI direction
Precision drafting in Adobe Illustrator, paired with AI workflows for lighting, material exploration, and high-fidelity mockups.
Final system delivery
Packaged, production-ready vector assets, brand guides, and full rights handoff.