Projects

Three identities, each taken from rough sketch to a finished system.

Softwaresphäre

Full brand identity system & logo design · Solo designer & art director

Translate a modern software and tech ecosystem into a distinct, scalable visual identity that communicates structural reliability and precision.

Explored geometric forms and custom typography balancing technical rigor with approachable aesthetics.
Developed a modular vector mark that scales across product headers, light and dark themes, and social badges.
Built complete real-world brand mockups and layout treatments.

Primary and secondary logo marks, brand guidelines, typography scale, digital asset kit.

Logo identity & textile branding · Solo designer & visual stylist

Capture energy, raw heat, and tactile durability in an apparel and fabric brand without falling into cliché fiery tropes.

Sketched dynamic angular lines that evoke both geological pressure and woven thread flow.
Chose an authoritative, high-contrast palette paired with bespoke lettering.
Rendered fabric tag mockups, packaging labels, and embroidered patch concepts.

Vector logo kit, product packaging mockups, woven label designs, color specifications.

Character mark & brand identity · Solo designer & illustrator

Craft a character-driven identity that feels bold, spirited, and modern, avoiding generic cartoon aesthetics while staying memorable.

Iterated from pencil thumbnails to sharp, balanced vector geometry.
Created a custom typographic pairing to anchor the wolf motif.
Used AI-assisted scene generation to test the mark across lifestyle and merchandise collateral.

Vector character logo, badge lockups, apparel mockups, sticker and swag assets.